Our founders

Bringing together the best of both worlds.

The founders of the Swiss Coffee Alliance unite wide-ranging business development expertise with world-class research and development capabilities. Professor Chahan Yeretzian and Claudinei Monteiro both have extensive senior management experience working for leading companies in the coffee industry. Their interdisciplinary networks in Switzerland and around the world enable the Swiss Coffee Alliance to deliver high-quality solutions that precisely meet the demands of the market.

Chahan Yeretzian

CEO

Professor Chahan Yeretzian brings a wealth of scientific expertise to the Swiss Coffee Alliance. His lifelong passion for coffee began in 1996, when he joined Nestlé R&D in Lausanne, Switzerland. Here, his research covered everything from liquid coffee and coffee concentrate to soluble coffee and single-serve systems.

In 2008, he founded the Coffee Excellence Center at the Zurich University of Applied Sciences – the first ever public research institute dedicated to coffee. Professor Yeretzian is a driving force behind the shift towards an innovation-driven coffee industry and is a board member of several coffee industry associations.

Claudinei Monteiro

CTO

Claudinei Monteiro is an experienced problem solver. The Brazilian-born industry expert brings over 20 years of technical management experience to the Swiss Coffee Alliance, along with valuable business connections in Brazil, Switzerland, China and beyond.

Claudinei has held executive positions at leading multinational coffee companies such as Nestlé, Nespresso and 3corações. He has comprehensive expertise in product lifecycle management – from design, engineering to manufacturing and after sales – and excels at business process optimisation using the latest best practices and technological resources. He is uniquely positioned to support all coffee industry players, from farmers and roasters to global manufacturers and retailers.

Our Business Advisor.

Christian Mur

CCO

Christian’s career with the worldwide leader in Premium and Mainstream portioned, roast & ground and soluble coffees has provided him with a unique set of skills in Marketing (on and offline), Operations, Sales as well as General Management. Inspired by an entrepreneurial spirit, he has worked and lived in EMEA, Asia, North & South America and Oceania, which bestows him with an unconventional Global track-record. He has driven startups, lead turnarounds and re-directed accelerated growth situations in VUCA conditions, with integrity, common sense and resilient drive.

He has facilitated, contributed to, built on the experience and provided support to large and small, local or delocalized teams, consistently producing and delivering tangible results through challenging as well as good times. He embraces leadership as well as contributor roles, front, backstage and center for a purpose. Christian now shares his more than 25-years of experience with Swiss Coffee Alliance’s Clients, to unlock their potential by aligning execution with ambitions and enhance sustainable value.